By Milo with contributions from Jan W

Back in the 1960s, when toys were toys and kids were proud of them, the Ideal toy company released a series of dolls that was well ahead of its time. Their "Glamour Misty" dolls predated the recent series of "Barbie as (insert a range of character names here)" from Mattel by 30 years. Misty was an 11.5-inch fashion doll that was one of a family of characters released in the "Tammy" doll line. Tammy was released in 1962 and the twelve dolls in the series include:

 Tammy (teenaged and grown-up versions)
 Tammy's Mom
 Tammy's Dad
 Ted (Tammy's brother)
 Pete (Tammy's little brother)
 Pepper (Tammy's sister)
 Patti (Pepper's friend)
 Dodi (Pepper's friend)
 Salty (Pepper's friend)
 Bud (Tammy's boyfriend)
 Misty (Tammy's glamorous gal pal)

The teenaged Tammy doll had a shorter, rounder body. The grown-up Tammy used the same posin' body mold as Misty. The posin' bodies had a wire armature in the legs and arms for posability. Incidentally, this body is more accurately proportioned than Mattel's Barbie. As such, Misty cannot wear modern Barbie shoes, as they are far too small. Many clothes and accessories were released for use with Tammy and Misty.

The doll in the Tammy series most important to Bewitched collectors is Glamour Misty. Glamour Misty was released with two body styles: the posin' body and the standard body. The standard body had the same soft vinyl arms as the posin' version, but came without the internal wire armateur. The standard body also sported hard plastic legs that could not be posed. Two styles of Misty faces were also released. Legend has it that the original version of Misty, which had eyes glancing straight ahead, was deemed too severe looking. Another version of Misty was therefore released with side-glancing eyes and a softer, rounder face. The first issue Misty with the straight ahead looking eyes became the basis for the Samantha doll. Figure 1 illustrates close-ups of the Ideal Samantha and Glamour Misty dolls.

Figure 1: Top Row is the Ideal Samantha and Bottom Row is Ideal Glamour Misty

The Bewitched Samantha doll was released in 1965 and featured the same head mold as the (purported) original Misty, but with side glancing eyes as shown in Figure 2. There is another Samantha face that is slightly rounder with smaller lips (or possibly less lipstick) and this may be the Sears exclusive version.

Figure 2: The Ideal Samantha Doll

Figure 3 illustrates a 1966 magazine ad for Ideal featuring the Samantha doll, as well as one for Mary Poppins, who some consider to also be one of children's best loved good witches.

Figure 3: A Vintage Ideal Ad for the Samantha Doll

There are some important distinctions between Samantha and Misty:

 Samantha has light brownish/blonde hair pulled back from the face that is secured in back with a rubber band. Longer hair falls into curls down past the shoulders as well. This is the hairstyle Elizabeth Montgomery wore often in the first two seasons of Bewitched. All Misty dolls have bangs, and were released with the various shades of blonde and brown hair.

 Samantha was only released on a posin' body. Her arms and legs will have the wire armature inside them. Misty can be found on a posin' body, but will always have bangs.

 Posin' Misty was packaged in a plastic phone booth-styled case, and wore a silver and white sleeveless jumpsuit along with plain white high-healed shoes. A second version came in a larger cardboard box that included three magic markers, which could be used to change the hair color (to black, brown, and red). This Misty came in a bathrobe and short frilly pajamas as shown in Figure 4.

Figure 4: The Ideal Posin' Misty

 Samantha wore a red sleeveless dress covered with multicolored sparkles. The dress was made from velveteen with a smooth knit back as seen in Figure 5. A matching red witch hat adorned her head, which was attached with a straight pin.

Figure 5: The Ideal Samantha from Back

There are rumors that Samantha was released in a black version of the dress as well, but this is not confirmed nor widely known with certainty how the doll was sold. Figure 6 illustrates the black-suited doll. Either this doll was sold in a limited number or there are some very talented seamstresses customizing dresses that replicate the advertised red ones for the doll.

Figure 6: The Ideal Samantha Doll in Black Flying Suit

 Samantha came with a broom that was made from a wooden dowel rod with straw bristles secured by white string (like kite string). Samantha's shoes are low-healed red pumps without a bow. This is an important distinction because red shoes were released for the grown-up Tammy and Misty dolls that will fit Samantha, but these feature bows. There were two styles (possibly more) of red Misty/Tammy pumps*:

1. Plain red pumps (no bow) with a higher heal than Samantha wore (these came in white, green, red, etc.). There is no writing on the soles of these shoes.

2. Red low-healed pumps with a bow. This shoe is distinctive from the low-healed shoe Samantha wore, but will fit Samantha. The word JAPAN is written on the soles of each shoe.

*Both styles of shoes are different than Samantha's, but if you're looking for replacement shoes, either style will work. However, beware that teenaged Tammy also had a pair of red low-healed pumps with bows that are wider than the Misty/grown-up Tammy shoes. They will not fit Samantha securely. There is also a poseable Barbie shoe ( for flat feet) that is red with a strap that will fit. While Samantha's toes show in the front because they are slightly too big, they are an alternative.

 Samantha was sold in a large, aqua cardboard window box. Various pictures of Elizabeth Montgomery adorn the box, as well as artistic renderings of rooftops and trees. Samantha was posed in the box sitting on her broom as if flying high over houses as illustrated in Figure 7. It is believed that the Sears version of Samantha was sold only in a plain brown cardboard box (typical of Sears exclusives at the time).

Figure 7: The Ideal Samantha in Original Window Box

 All Misty dolls, sometimes called Miss Clairol, will have bright turquoise green eyes and matching eye shadow. Samantha has side-glancing (looking right) light tan or olive eyes and matching eye shadow. See Figure 8 for a head shot of the doll. Like Misty, Samantha has bright red lips. The head markings are 1965/IDEAL TOY CORP./W12-3 for Misty and 1965/IDEAL TOY CORP./W12 - E - 2 for Samantha.

Figure 8: The Misty Doll with Turquoise Eyes and Shadow, Bangs, and Red Lips


A description of the Ideal Samantha doll can be found in collectibles books about dolls and toys from the 1960s. Here are a few references:

Collector's Guide to Ideal Dolls, 2nd edition, by Judith Izen, 1999, Collectors Books, a division of Schroeder Publishers Co., Inc. Samantha, the Bewitched Doll is all vinyl, has KHAKI-GREEN/BROWN SIDE GLANCING EYES. Two versions have been seen, with bending knees and without bending knees. The Samantha whose legs do NOT bend is marked IDEAL DOLL/M-12-E-2 (on head) and IDEAL in oval/1965 (on body). Samantha has also been seen with bendable legs that can be posed with markings of IDEAL DOLL/M-12-E-2 (on head and body). Both dolls have dark blonde hair pulled back off their face and no bangs. This book also makes it clear that there was never an Elizabeth Montgomery doll.

Collector's Guide to Dolls of 1960's and 1970's by Cindy Sabulis, 2000, Hobby House Press, Inc. This book shows close-up picture of difference between Ideal Misty and Samantha. In print, it states that the Samantha doll's head is smaller and her lips are not as full as the Misty doll. This author describes Samantha's eyes as olive with olive eyeshadow. Misty has turquoise eyes and eyeshadow with Misty having bangs.


Posin' Misty-style dolls were also released in 1967 as "Comic Heroines." This series consisted of four DC Comic characters: Batgirl, Supergirl, Wonder Woman, and Mera (Aquaman's wife). This line was a companion series for the popular boys line of "Captain Action" figures. All these dolls are highly sought after and are hard to find (at least cheaply). They are commonly referred to as "Superqueens." All four characters were released on posin' bodies and used the side-glancing Misty heads. The eyes and eye shadow are the same turquoise green as Misty, but the lips are a pale pink. None of the Superqueens have bangs or red lips. Posin' Misty dolls are often mistaken for Superqueens, but the bangs are a sure giveaway (it is easy to fake the pale pink lips, but not the bangs). Each character breaks down as follows:

 Batgirl - She was released in two hair colors: black and light blonde. The blonde-haired Batgirl was sold exclusively by Sears (the only figure to be released as a variation). Both versions have hair parted in the center and combed into a flip curl. Batgirl came dressed in a black one-piece, long sleeved leotard-type suit (with bat emblem), blue boots, gold belt (with a second bat emblem), blue vinyl cape, blue mitten-like gloves, and a blue full-head bat cowl. Her accessory was a blue Captain Action batarang.

 Supergirl - She had side-parted (on the left) honey blonde hair. This color is easily distinguishable from Misty's platinum blonde hair. Supergirl was released in a long sleeved blue mini-dress (with super "S" emblem), gold belt, red boots, and red vinyl cape. Her accessory was a plastic dog "Krypto" complete with his own tiny red cape with "S" emblem. This is the same Krypto super-dog released with the Captain Action Superman set.

 Wonder Woman - She featured dark brown hair brushed back from her forehead into a long flip. She came dressed in a one-piece bathing suit style costume (a red top with gold foil eagle crest, blue shorts with white stars, and white vinyl belt). She wears red shoes with calf-length laces, bracelets, and gold tiara. Wonder Woman's accessory was a Captain America shield.

 Mera - She has distinctive bright red hair that is parted in the center. Her hair is long, falling past the shoulders into a flip. She wears a one-piece green sleeveless leotard, which has a black water-like pattern. She wore yellow flippers and a gold crown. Mera's accessory is a yellow Captain Action Aquaman trident.


There is a rare picture of the entire series of Superqueen dolls here. The body markings on the Superqueens, Bewitched Samantha, and Posin' Misty have 1965/IDEAL TOY CORP./W12-x located on the back of the head. Branded on the right hip is 1965, the IDEAL logo, M-12, and the number 2.


The value of Ideal dolls varies, of course, depending on which character you want. The following estimates are based on countless auctions and sales being monitored, and are not official appraiser's guides.

 The Posin' Misty in phone booth box usually sells for $50 - $100 depending on condition. Extremely mint examples with the hair still wrapped in plastic can go even higher.

 The regular Misty in the cardboard box with hair color pens generally goes for $40 - $80. Again, particularly mint copies may sell for more.

 Loose Posin' Mistys sell from $3 - $30 depending on condition (especially if they are dressed and have shoes). The standard bodied Misty follows the same pattern. The forward glancing Misty usually sells for $25 - $60.

 Loose Samantha dolls without any original clothing generally sell between $50 - $150 depending on condition. The closer the hair is to its original style, the higher it tends to sell.
Samantha dolls with some or all of their original wardrobe will bring anywhere from $150 - $350. Especially clean examples complete with hat, broom, and shoes can go as high as $500.

 Mint in box (MIB) Samanthas will rarely sell for less than $1,500. One recently sold on for more than $3,000. That's how rare these are. Unless you happen to have a nice aunt who has one tucked away in a drawer somewhere; MIB Samantha dolls are nearly impossible to find.

 The Superqueen dolls are so rare even loose and naked ones will sell for $100 - $200. The more complete the doll is, the higher the price. Generally, near complete ones will sell between $500 - $800. Mint in box Superqueens usually start at $1,200.


Additional Sources:

For more information on spotting the authentic 1967 Ideal Comic Heroines or "Superqueens" dolls:

For more information on what these dolls are actually selling for in the market today:

Read an article by John Mederios about the Comic Heroines series and see a picture of the Wonder Woman Superqueen doll here:

For more information on the Comic Heroines with value information:

For more information on Bewitched collectibles:

And, of course, visit pages The Value of Bewitched Collectibles and the Collectibles Doll Gallery.